Oregon Children’s Theatre (OCT) seeks a creative and innovative leader to guide its promotional, branding, and communications strategies. The Director of Marketing and Communications is responsible for overseeing initiatives to cultivate audience development and engagement with the goal of increasing attendance and participation, deepening patron loyalty, and advancing OCT’s brand.
The successful candidate will have proven experience in designing and executing successful communication strategies. They will demonstrate exceptional organizational and management skills, and be driven to meet unrelenting deadlines and critical goals. The Marketing and Communications Director must be curious and ready to adapt to ever-changing circumstances and new modes of communication and engagement.
The Director of Marketing and Communications reports to OCT’s Managing Director, works closely with the company’s Artistic Director to convey his artistic vision, and is a member of the senior leadership team. The position works hand-in-hand with OCT’s fundraising team to support an institutional communications strategy.
OCT’s office hours are Monday-Friday, 9:00 to 5:00; however, the nature of our work requires occasional work in the evening and on weekends, especially during the performance season.
· Implement marketing campaigns for OCT’s five mainstage productions, three Young Professionals Company productions, annual subscription renewal and acquisition campaigns, school field trip ticket sales, and Acting Academy registrations.
· Create and execute audience development strategies and initiatives, including direct mail, radio, television, print, outdoor, grassroots, digital advertising and publicity.
· Ensure that OCT’s brand and messaging are maintained throughout the organization.
· Analyze and recommend ticket pricing matrices and strategies, and consult on the management of ticket inventory to maximize revenue.
· Work collaboratively with the Development Department to coordinate messaging; marketing; ticket-buyer-to-donor conversion; and overall patron loyalty, retention and service.
· Support OCT’s Educational Theatre Program (a partnership with Kaiser Permanente) in its communications efforts.
· Oversee the solicitation and maintenance of media sponsorship and advertising trade agreements.
· Oversee media relations, including solicitation of feature coverage and reviews.
· Develop and oversee a comprehensive digital strategy, including the organization’s website and social media channels.
· Oversee the development of OCT’s printed and electronic publications, including playbill preparation and electronic newsletter.
· Create and manage departmental budgets and resources to achieve goals.
· Create, implement and analyze patron surveys and evaluation systems.
· Analyze historical and current sales data and patterns to enable data-driven decision making and forecasting.
· Track and report sales, and support Managing Director and Finance Manager in forecasting and reporting earned income from tickets sales and class registrations.
· Supervise all employees in marketing and communications: Sr. Marketing Associate, Marketing Associate, Graphic Designer (1/2 time).
· Oversee the Patron Services team to ensure the overall smooth operation, knowledge base and high customer service level of the Patron Services team.
· Assist with creating and managing implementation of pre-and post-show activities onsite in the theater lobby.
· Keep the theater’s equity and inclusion lens firmly focused on all marketing and communications initiatives.
The successful candidate will demonstrate the following experience and skills:
· Leadership Style: Collaborative and entrepreneurial. A highly organized, self-starter with ability to manage multiple projects on fixed deadlines. Ability to lead a team of talented individuals to deliver their best work, encourage their creativity, and foster their professional growth while achieving company goals. Lead with trust and transparency. Model a commitment to equity and inclusion.
· Education and/or Experience: Six or more years of related experience and/or training; interest and/or involvement in marketing. Experience in communications for nonprofit arts organizations or mission-based organization is preferred, but not required.
· Language Skills: Ability to write reports, business correspondence, business plans and effective marketing materials. Ability to effectively present information clearly, and respond to questions from groups of managers, employees, board members, patrons and the general public in writing, by telephone, through face-to-face conversation and public speaking.
· Reasoning Ability: Ability to define problems, collect data, establish facts and draw valid conclusions. Ability to interpret an extensive variety of data and effectively convey the conclusions of that analysis to your team, peers and supervisors.
· Computer Skills: To perform this job successfully, an individual should have knowledge of and comfort with database software; Microsoft Office Suite, in particular spreadsheet and word processing software; web CMS experience; and digital media best practices and execution.
Oregon Children’s Theatre’s (OCT) mission is to create exceptional theater experiences that transform lives. We believe theater and storytelling can educate, empower, inspire, and entertain in remarkable ways. Our vision is that all children, families, and communities have opportunities to learn and grow through theater and the arts.
OCT is the region’s flagship nonprofit performing arts company for young audiences. For 30 years, we have provided professional arts and arts education programs in Oregon and SW Washington. Over a typical season, we reach over 130,000 children and families through stage productions, school performances and residencies, and theater classes. Applicants are encouraged to visit our website (www.octc.org) to learn more about our mission and programs.
OCT is committed to building a creative and dynamic workplace that respects and celebrates individual differences and diversity. We are an equal opportunity employer and strive to promote equity in our hiring practices inclusive of race, national or ethnic origin, religion, class, age, gender identity, sexual orientation, and disability status. We recognize that Oregon Children’s Theatre has been staffed by predominately white and able-bodied people over its 30-year history. We are committed to bringing in a more diverse pool of perspectives and lived experiences than has traditionally been represented internally. We especially encourage applications from candidates of traditionally underrepresented communities, and those who can help advance our goals of equity, diversity, and inclusion.
To apply for this job please visit the following URL: http://www.octc.org/job-openings/#marketing-director →